BooBoo Talents
Visual Identity, Brand Voice
BooBoo Talents, a Miami-based talent agency, sought a brand identity that would be both straightforward and memorable. As I contemplated the agency's core values, I recognized their commitment to inclusivity and support for their models, elevating them to stardom.
Visual Identity
In order to subtly emphasize the diversity of their models, I developed the concept of "faces" through the clever use of dots and curves within the star motif.
Brand Voice
BooBoo takes pride in the relationships they forge with their models; not only guiding them but also encouraging and motivating them with a wholesome energy. I wanted to express those values by giving the brand a wholesome yet playful voice with a lot of attitude.
