Cancion Pa' Llorarte
Visual Identity & Strategy, Production Assistant
As brand strategist and production assistant for PinkTemprano’s “Canción pa’ llorarte,” I collaborated with the artist and director to shape a cohesive visual identity that seamlessly complemented the music video, creating an immersive experience across all media.
Approach
Collaboration was key to this project. Working directly with the artist and the music video director allowed everything to come together seamlessly.
The hand-drawn rough lettering and drawings draw inspiration from crucial parts of the music video, contributing significantly to the storytelling of this piece. These assets were combined in the final cut of the music video, as well as in promotional videos.
