Hugg-A-Planet
Rebrand Strategy & Packaging Ideation
Huggaplanet, known for its timeless, educational globe toys that have inspired hands-on learning for decades, wanted a refreshed identity that stayed true to its classic roots.
My role was to craft a rebranding strategy that resonated with nostalgic and new audiences. I reimagined the logo, created a comprehensive brand book, and sketched packaging ideas. I also developed visual concepts for email blasts and social media posts, aligning the brand’s updated identity with today’s digital platforms.
My role was to craft a rebranding strategy that resonated with nostalgic and new audiences. I reimagined the logo, created a comprehensive brand book, and sketched packaging ideas. I also developed visual concepts for email blasts and social media posts, aligning the brand’s updated identity with today’s digital platforms.
